Apr 02, 2022
In Welcome to the Forum
Laurent Deconinck, then a fledgling 25-year-old Whatsapp Mobile Number List advertiser, found the assignment 'extremely difficult'. How do you start a positive campaign without giving Belgians the feeling that their 'pint' is being taken away? His friends tell him about the agreed "turn roll" (one who takes turns not drinking). That sympathetic Whatsapp Mobile Number List good guy puts Deconinck on a pedestal. Bob is received with enthusiasm and has been in the Grote Van Dale since the campaign. The Netherlands is also expected to participate as part of a European campaign. The idea is that it is good for strengthening the European feeling. Richard Visser, communications advisor at the time at the Ministry of Transport, Public Works and Water Management, wonders Whatsapp Mobile Number List whether the Netherlands is not too sober for this campaign. Panel research he has commissioned shows Whatsapp Mobile Number List that consumers do indeed think the idea is nonsense. Under pressure from above, the research figures still end up in the trash. And that's a good thing.'Bob' turns out Whatsapp Mobile Number List to be a hit. But with a raw edge. Visser shares two lessons from this campaign: Dare to take risks. Stakeholders criticized the video about a tipsy group of friends beforehand. A video that Whatsapp Mobile Number List turned out to be a hit with the target group. Fear appeal appears to be ineffective. If you focus on large groups of people, you will not reach anyone by generating fear. Therefore provide a perspective for action. Bob is Whatsapp Mobile Number List one of the most successful government campaigns. In 2002, 4 percent of the checked motorists still had a blood alcohol level that was too high. In 2015, that dropped to 1.7 percent. 4. Cup-a-Soup: not now! The words tasty, beautiful and unique are empty Whatsapp Mobile Number List phrases that you should avoid. That's what they came up with at Cup-a-Soup – with the slogan 'One can only be the best' until 1997. Under the leadership of Diederick Koopal and Cor den Boer of Ammirati Puris Lintas, the brand took a completely new path. From a treat for stay-at-home Whatsapp Mobile Number List moms to a pick-me-up in the workplace, on that one moment of intoxication: 4 hours.