Apr 11, 2022
In Welcome to the Forum
EO. Once the dust settles, they'll face another crisis: no rankings, no targeted traffic, and possibly Google penalties. How will search marketing providers be impacted? It's probably not going to be a fun time for marketers. Unless you are on the right side of things. For many search marketing companies, staff cuts are inevitable. A search marketing agency cannot survive as an intern company. Many large agencies used to thriving with less experienced professionals will not succeed. That's because for some of this workforce, the work-from-home approach won't be successful. Lack of experience without close mentorship does not produce stellar results. For this reason, I guess a lot of search marketing companies won't make it. Tougher company employee list times don't bode well for agencies without a majority of senior executives. Agencies will also need to do what is necessary to continue serving new and existing customers. For some clients, budget cuts might be a concern (though hopefully they see value in pursuing search marketing for all the reasons outlined in this article). This means having to modify current campaigns and programs to focus on what is needed now. Some may have new strategies while others may choose to do basic tactics but not be as aggressive as before. Some customers may consolidate vendors during these times. They can choose to bundle all of their digital marketing services with one agency for a discount. What we learned in the last recession is that these agencies were not experts in everything. Some of them even outsourced us to Bruce Clay Inc.